

Join us October 1-7 and help make the world kinder.
All animals need and deserve kindness, regardless of how they look… and it all begins with you! Take our fun pledge and get free inspiring tips and recipes!
Pledge
Join the moo-vement!
1866 Pledges & Counting!

Why Be Kind?
Because it’s good for you, the animals, and the world! A simple act of kindness can change an animal’s life for the better, and there are so many benefits for your body and the soul. Everyone’s a winner!
Learn More

Animal
Ambassadors
Meet our furry, feathered and finned friends whose lives have been transformed by kindness. These are the lucky ones, but with your help there can be many more lives saved!
Meet Them


Free
Resources
Enjoy a range of fun downloadable images to help share the message of kindness on social media, and a virtual storytime with Pam for the kids!
Learn More
